If you exist anywhere online or in the world of social media, you probably have heard about the concept of “branding.” Every company and organization out there has a carefully cultivated and personalized brand. This is the way they want to be known to their customers and the world at large. Your brand is all about how you market yourself and sharing the things you find most important about your business. The goal for so many marketing managers is to improve the visibility of the brand and draw people into your company based on these strategies.

With so many different elements to brand management and marketing efforts, you’ll want to be smart with how you manage all these components. As a business owner and digital marketer, you want to create a strong online presence that eventually leads to more profits and a successful organization. The more powerful your brand, the easier you’ll be able to skyrocket to success. Here are just three key components of a great brand strategy that you can use as you look to improve your content marketing.

1. Get creative about your ads and branded marketing.

One of the largest elements of your digital marketing strategy is the ads you promote across the web. This is the best way for you to showcase your brand and get information in front of as many eyes as possible. The key is to develop creative and dynamic ads that people want to click on. Especially if they’re scrolling through social media, you need something that is really going to catch their eye and get them to investigate your products.

You’ll also want to take advantage of opportunities to advertise to loyal customers who have subscribed to your brand and content. Start an email campaign or get an ad creative newsletter. The most high-level marketing helps you create these unique ads on unique platforms. Add your own graphics and transitions. Personalize your ads or add testimonials. The more you can think outside the box with your ads, the more likely you are to turn potential interest into conversions.

2. Increase web traffic with SEO strategies.

Improve your brand organically with the help of search engine optimization (SEO). When you develop a website for your business, you obviously want a great deal of online visibility, which is what SEO is all about. SEO efforts help you move up on the search results to get better, more qualified leads for your brand. You can even localize your page SEO so you pop up more frequently in certain areas. Get as specific as SEO Birmingham or Chicago. By improving your keywords and meta descriptions and performing the best practices for your website design, you are finding ways to improve your credibility as a website. This builds trust and respect for your brand in organic, meaningful ways.

3. Be specific about your target audience.

As you’re creating a brand, the more specific you can be, the better. If you’re trying to reach every single person in the world, you’re not going to have as much success as you would if you targeted the people who are most interested in your products. Do some market research and see what demographics fit in best with your brand to identify your target audience. This will allow you to be creative and come up with content marketing that is specific for those individuals.

At the end of the day, you want to turn your page views and social media likes into true conversions that turn a profit for your business. By creating a brand strategy for a target audience based on historic data, you are improving organic traffic and doing just that.