Marketing is critical to a lawyer. It showcases your competency and reliability to your target audience. Nobody wants to hire the services of an incompetent lawyer. Instead, they’ll employ those they can rely on to win their cases and render helpful advice. Recently, the legal industry has been evolving and inculcating different marketing strategies. We’ve provided a few tips to help you put yourself out there in the legal sector.
Consult with an expert.
Marketing can be a challenging task for a lawyer, considering it’s out of the scope of study in law schools. Lawyers should consider consulting an expert in matters outside their purview. Keep in mind that these professionals possess the expertise, experience, and strategies to dish out good advice.
As a lawyer seeking to market yourself, you need the assistance of a digital marketing agency. They’ll create a strategy and comprehensive financial plan to help your business attain its future goals. Keep in mind that a good agency will also expose your business to the right audience. However, it would be best to work with a professional firm like The Mather Group, LLC. The company offers various marketing services such as search engine optimization (SEO), pay-per-click (PPC), and more.
Enhance your corporate reputation.
It’s always a good idea to enhance your corporate reputation whether you’re still in law school or already a practicing lawyer. It also helps to have some work experience to add to your profile. When creating a profile, you can take Malliha Wilson as a good example. She’s the director of Nava Wilson LLP and the first visible minority to serve as Ontario’s assistant deputy attorney general as well as the Ontario Government’s litigator for many years. She also served as the special counsel for the Investment Management Corporation of Ontario.
Although Wilson faced countless hurdles after graduating from McGill University, she eventually rose to the Ministry of Government Services counsel, where she learned a lot about ethical issues and the rule of law principles. So far, she has many achievements to her name, including handling notable cases at the Supreme Court of Canada.
It might also interest you to know that she’s the daughter of the renowned historian and author, Professor Alfred Jeyaratnam Wilson. He taught at the University of New Brunswick, and his father, S. J. V. Chelvanayakam, was a lawyer and the founding member of the Tamil United Liberation front.
Use social media.
Social media is one of the best ways to reach your potential viewers and generate more interest in your business. Today, millions of people worldwide use social platforms like Facebook, Twitter, and Instagram every day. Usage has increased dramatically during the pandemic, and the average time spent on social networks is impressive and growing dramatically.
If a person must recommend a lawyer to another, they’ll have to be sure the lawyer can meet the demanding tasks, and this is where social media comes in. With the aid of Google and LinkedIn, it’s easy to check a lawyer’s profile and see if they have the needed background and experience. So, it would help if you considered updating your Google and LinkedIn profiles with your credentials so that people are informed about you.
Make connections with other businesses.
The importance of networking is often understated. Most times, people with legal problems may not open up to you if you’re a stranger. That’s why they go through a mutual friend, which might be the fish shop owner opposite your practice. Study your business’s surroundings and connect with the owners. No doubt, word-of-mouth advertising is one of the best marketing methods out there.