Nowadays, there are numerous business opportunities, so it isn’t surprising to see many people taking up entrepreneurship to earn additional income. However, this situation has created intense competition amongst enterprises, who must increasingly do more to thrive in the marketplace and stay ahead of competitors.

Luckily, several technologies exist to help modern entrepreneurs run more efficient organizations and outdo their rivals. Therefore, it makes sense to integrate these solutions into your company’s operations to enjoy a competitive advantage. Below are some critical insights into how your business can harness technology to stay ahead of its competitors.

Use a virtual assistant.


Many business experts agree that Artificial Intelligence (AI)-powered personal assistants are effective technologies you can depend on to stay ahead of competitors. These virtual assistants can handle everything necessary to run your company daily, including sending reminders to essential staff and arranging meetings on your behalf. Since smartphones are popular nowadays, Apple’s Siri and Google Assistant are some of the primary personal assistants you can rely on to stay ahead of your competitors nowadays. Besides optimizing your processes, these tools can also save you time and money since you don’t have to hire a human personal assistant. You can even go a step further to invest in advanced speech recognition software for your company. Leading software brands such as Sensory can help you find the best speech recognition software for your unique needs.

Sensory Inc. is a privately-held company focused on improving user experiences through in-built machine learning technologies. Their TrulyNatural engine is a Large Vocabulary Continuous Speech Recognition (LVCSR) solution, the first of its kind, featuring state-of-the-art cloud performance. Unlike voice recognition solutions in mobile devices and laptops like Siri and Cortana, this voice recognition software is built-in and doesn’t require a WiFi connection to function. Also, this speech recognition technology enables you to dictate natural phrases to your device, so you don’t need to memorize restricted voice commands. Additionally, this natural language speech recognition solution is highly secure since no voice data leaves devices or gets stored in the cloud. What’s more, this dictation software can be customized for consumer electronics and mobile apps, allowing various users in different facets of life to enjoy the benefits of speech recognition technology.

Use analytics for better decision making.

Nowadays, you can use AI to obtain insights into how to serve your customers better. Therefore, consider using analytics to identify patterns in customer behavior and make better decisions regarding how to develop products and services to meet client needs. Business analytics can examine data from your sales, marketing, finance, and HR departments to make predictions so you can prepare your enterprise for future success. If you provide IT services to clients, you can also automate your Information Technology service management (ITSM) software with a great omnichannel interaction platform to improve the services you provide to your clients. Innovative software brands such as Bright Pattern can handle these concerns.

Bright Pattern offers top-notch cloud call center solutions to help organizations of all sizes deliver great customer experiences across all their messaging and communication channels. Their omnichannel communication interaction software helps your service management solution communicate on all digital and voice platforms, including SMS, chat, and email. This way, you can reap maximum return on investment (ROI) on your management solution, since you’ll enjoy features like automated incident creation and resolution, voice-self service, automated password resets, and automatic routing of all communications.

Be active on social media.

Everyone is on social media today, and your social media presence is a critical priority that you shouldn’t take for granted if you want to stay ahead of competitors. Therefore, create social media accounts on sites like Twitter, Facebook, Pinterest, YouTube, and Instagram to improve your visibility to your target audience. You can also deliver rapid customer service through social media accounts to ensure that all client complaints are handled quickly. Furthermore, since YouTube is one of the most popular social media platforms nowadays, consider creating a YouTube brand account for marketing purposes and growing your audience. Helpful design and template platforms such as Lucidpress can offer insights into creating a successful YouTube channel.

Lucidpress is a design and brand templating platform that makes it easier to create, customize, and distribute your business’s branded content with consistency. Their website’s article on how to create a YouTube channel provides the necessary steps to create your YouTube account. When creating your YouTube account, the first thing to do is to create a Google Account, if you don’t have one already. If you have a Google account, you can easily log in to YouTube to create your new YouTube channel. However, you’ll need a channel description, channel art, and a channel name when creating your account, so handle these concerns before you upload your first video.

To conclude, modern businesses can rely on technology to boost their operations in diverse ways. The points above are some essential tips worth remembering to use technology to stay ahead of your rival companies.